It could be really, really good, but then again…
When John Dagys of SpeedTV.com first reported early Saturday afternoon (September 1) that the American Le Mans Series and the Grand-Am series will merge beginning with the 2014 season, which I confirmed after speaking with one of the manufacturer representatives who had directly participated in the discussions, my initial reaction was “finally.” And after years and years of writing about this very idea (read Peter’s definitive piece on the subject that originally posted on October 26, 2011), I was thrilled for the players involved for having the cojones to finally get it done.
My other initial reaction was that this development would be great for the participating manufacturers, it would be great for enthusiasts who love road racing, and it would be fantastic for the overall health of the sport itself. I still believe kudos are due to all involved for making it happen, but I’d like to temper my initial reaction from one of itwould be to it could be great, because there are just too many factors involved that have to fall into place “just so” for all of this to work out.
After a 22-year career in automotive advertising and marketing, Peter M. De Lorenzo founded Autoextremist.com on June 1, 1999 as an Internet magazine devoted to news, commentary and analysis of the auto industry and the business of motorsports. Since then the site has become a weekly “must read” for leading professionals within and outside the auto and motorsports industries, and De Lorenzo is considered to be one of the most influential voices commenting on the business today.After talking with various players at several different levels of involvement in this situation, I have pieced together some details about this “merger.” First of all, this is anything but a merger. In fact Grand-Am is buying the ALMS lock, stock and barrel in a straight-up cash deal (I know the number but I’m choosing not to reveal it now),including Road Atlanta and Sebring International Raceway, the two road racing facilities the ALMS owns. I doubt whether this was planned to be unveiled on Wednesday at the announcement in Daytona Beach, but there you have it. (Besides, if this truly was a “merger” you would think that the announcement would come at a neutral site or at least near a major media center, instead of at the home of Grand-Am and of course, NASCAR, right?)
The knowledge that this is an outright buyout changes absolutely everything about this discussion. I have to wonder what direction this new road racing organization will take and that begs many, many questions. As in, will the hard-won international perspective and reputation of the ALMS be enhanced and continued, or discarded? Will Grand-Am leave intact the hottest road racing series in the world right now - the ALMS GT class - or will it mess it up by some convoluted “blending” exercise with its weak sister GT classes that will only serve to dilute the racing? Will the new series make sense of the racing calendar by walking away from the underperforming races and come up with one outstanding schedule? (You can see my schedule proposal in my previous column from last October.)
Questions. Many, many questions. Some of them will be answered Wednesday, and then again some of them might be thrashed over right up until the beginning of the 2014 season.
In the meantime, this is my blueprint for the new racing organization, complete with some very specific recommendations:
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