ATHERTON: STATE OF THE SERIES IS 'HEALTHY AND STRONG'

©2010 | T H A W L E YComprehensive growth on and off the track to continue in 2011

BRASELTON, Ga. “Strength and new growth” are on tap for the 2011 American Le Mans Series presented by Tequila Patrón. That is the forecast Series President and CEO Scott Atherton delivered today in the annual State of the Series address at Road Atlanta. The Series is closing an incredibly tight 2010 championship with Petit Le Mans powered by MAZDA 2.

“Our brand is healthy, strong and poised for growth,” proclaimed Atherton. “Our product is well-positioned to meet our customers’ needs and business objectives.”

Atherton touched on virtually every aspect of Series’ business in his 30- minute address. He emphasized the ALMS had made significant strides even amidst the worst economic climate in decades. He highlighted new partners, competitors, car classes, media, a new race and compelling new data from Nielsen Media Research.

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SCi Five Questions: Scott Sharp

I’m not sure Scott Sharp looked up the definition of the word “extreme” when he named his new American Le Mans Series race team. Talk about being careful what you wish for. In the last five months Scott’s life has become, in a word, EXTREME. Teaming up with the American Le Mans Series’ new presenting sponsor, Tequila Patrón, Scott formed Extreme Speed Motorsports, a two Ferrari effort that will compete in the Series’ highly competitive GT division. To say Scott’s been going flat out ever since would be an understatement.

Lucky for us, we caught up with Scott and put him on the hot seat for SCi’s Five Questions.

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What Makes David Run? SCi Five Questions With "Brabs"

We were fortunate enough to catch up with David Brabham during the off-season… hmmm… well, during our off-season. Seems this year’s overall winner of the 24 Hours of Le Mans and the American Le Mans Series LMP1 Champion doesn’t really “do” the off-season.

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Solving The Racing Puzzle

An Inside Look at the 2009 Highcroft Racing Season              Photos by Rick Dole
Professional racing is a very large jigsaw puzzle.  Many people pick up the box, admire the photo on the cover and decide they want to do it. How tough can it be?  All of the pieces are all right here, inside the box. So often years later, a half completed puzzle sits on the dining room table, the picture is visible, but so many pieces don’t seem to fit. Sooner or later the puzzle, like so many racing ventures, is tossed aside, too challenging to complete, even though all of the pieces are staring you in the face, at your fingertips waiting to be properly placed.

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